Sowing in Good Soil

Posted by Timothy

July 8, 2009

In preparation for our second product to help people start their own business drawing on Biblical principles, I started thinking about the Parable of the Sower.

The intent of the parable is to illustrate how different people or “soil” receive God’s word, in particular, Jesus’ Gospel.

However, using it as a “principle” for a business, I think it is valuable. The way, of course, to make the business most aligned with the principle is to treat the building of relationships with customers and potential customers the same as you would be sharing the Gospel.

In fact, as I am exploring further, they should be seen as the same. The business is a “vehicle” in which you can sow the real seeds of Jesus’ salvation.

Anyhoo. Here is the parable from Luke:

A farmer went out to sow his seed. As he was scattering the seed, some fell along the path; it was trampled on, and the birds of the air ate it up. 6Some fell on rock, and when it came up, the plants withered because they had no moisture. 7Other seed fell among thorns, which grew up with it and choked the plants. 8Still other seed fell on good soil. It came up and yielded a crop, a hundred times more than was sown.

Here is my rambling, raw, think-out-loud on the subject:

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Please spread the word today!